New CEO for Briko
27/04/2010
Italian sports brand Briko has celebrated its twenty-fifth anniversary by appointing a new chief executive.
Gianluca Pellegrinelli, a former executive at consumer products firm Procter & Gamble, has taken charge of the company, saying he will aim to refresh the brand and carry on the task of developing it. Company president, Carlo Boroli, commented on announcing the new appointment: “We are certain that Gianluca’s experience will help the company grow.”
Briko, which has clothing and equipment for winter sports and cycling as its main areas of focus, is based in the town of Romentino in Piemonte, but another recent change it has announced is that it will move to Milan in May, occupying offices owned by its parent company BHolding.
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