Germany has 40 million hikers
29/04/2010
A new study commissioned by the German Hiking Association suggests that almost 40 million German people (56% of the country’s population) regard themselves as “active hikers”.
The report, entitled Hiking: A Market with a Bright Future, found that hikers spend an average of EUR 92 euros a year on equipment. By taking this figure and extrapolating it to all hikers in Germany, researchers concluded that Germany currently has an annual total market volume of EUR 3.7 billion, an amount that does not include money spent by the rest of the population on outdoor equipment.
In response to these findings, the organisation’s chairman, Dr Hans-Ulrich Rauchfuss, said: “This means that hiking is Germany’s favourite outdoor activity.”
Share this story:
