Sean John sportswear to be sold at Macy's
Fashion sportswear company Sean John has reached an agreement with Macy’s under which Macy's will be the exclusive US department store retailer for its men’s sportswear line from spring 2011.
The collection will include woven sport shirts, knits, sweaters, tees, denim, vests, shorts, trousers, outerwear, jackets and sport coats.
The range will appear in 400 Macy’s stores including larger outlets in the department stores flagships in Herald Square (New York), Union Square (San Francisco), State Street (Chicago), Dadeland (Miami) and South Coast Plaza (Costa Mesa, California).
The company’s founder, American record producer and rapper Sean "Diddy" Combs, said: "I am overwhelmed and humbled by the recognition from such an iconic American retailer as Macy's and we're astounded by the opportunity that this exclusive deal gives the Sean John brand and all of our licensing partners. When I launched the Sean John brand over 11 years ago, we created the tag line 'The Future of Fashion' and today as we are announcing this partnership, I truly believe the future has arrived."
Terry Lundgren, chairman, president and CEO of Macy's said: "I have always admired Sean's sense of fashion, as well as his business acumen. He has a keen insight into the needs of a style-conscious, contemporary man. In becoming the exclusive department store retailer of his men's sportswear collection, Macy's is able to bring a new dimension to this customer across the United States."
