Divots Sportswear launches new golf collection

07/05/2010

Golf apparel company Divots Sportswear has introduced a new range of premium double-mercerised 100% cotton golf shirts. The mercerisation process gives the cotton fibres increased lustre, strength, softness. It also makes the fibres easier to dye.

The mercerised cotton shirts are available in a range of solids, stripes and window pane designs. The new colour palette includes ice blue, berry, orchid and melon.

Divots president, Bob Friedman, said: "We really look to this new line as the finest garment our designers have created in the company's 34-year history. The lustre and hand of the fabric is perfectly complemented by its classic styling and elegant colour palette."