More stores for Zungui Sportswear

14/05/2010

China-based sportswear manufacturer Zungui Haixi Corporation says orders taken at a recent sales fair were up 38% compared with the same fair last year. The fair took place Shishi City, Fujian Province.

The company opened 18 new company-owned stores during April, in line withits plans for the year to open 100 stores. The stores, 13 of which are sportswear stores, are located in both the Fujian and Shangdong Provinces in tier two and three cities. The new stores add almost 2,000 selling square metres to the retail network.

"We are pleased with the increased orders from our distributors," said CEO Jixu Cai. "We continue to focus on producing high quality product selections to strengthen the Zungui brand. We have recently begun our advertising campaign on local Chinese television stations in Fujian Province to further promote the brand."