True Religion appoints president
Denim and sportswear company True Religion Apparel has appointed Michael Egeck president of the company.
Mr Egeck was most recently president of VF Corporation's contemporary brand coalition and chief executive officer at Seven For All Mankind. Concurrent with VF's acquisition of Seven For All Mankind, he was given responsibility for establishing and leading the new multi-brand VF coalition consisting of lucy Activewear, Splendid, Ella Moss, and John Varvatos. His tenure with VF began in 2000 as president of The North Face brand.
Mr Egeck began his career with Unionbay Sportswear. In 1992, he launched the sportswear division of Columbia Sportswear where he was responsible for top line growth and bottom line profitability.
Jeffrey Lubell, chairman, chief executive officer and chief merchant at True Religion, said: "Mike Egeck has experience and proven success growing a number of premium, global brands over his career, and he will certainly elevate our ability to expand our businesses.”
He will take up his new duties on June 4 and succeeds Michael Buckley, who has been president since April 2006. Mr Buckley will be leaving the Company to pursue other interests.
