New organic T-shirts carry simple message

04/06/2010
Clothing brand Patagonia has launched a new collection of organic cotton T-shirts for children, women and men.

“Dial down the complexity of your own life and feel good doing it,” the company has urged customers.

It says the T-shirts are ultra soft on the skin thanks to the ringspun organic cotton yarns it has used to make them. And it has also put together a collection of unique artwork, screen-printed with inks free of phthalates and PVC, to make sure the products “strike the right chord” with customers.

Examples include a guitar, which explains the “right chord” comment, which appears with the slogan ‘Live simply’. Other images are of mountains, seals, birds and fish.