New activewear for children at Zio Sport

07/06/2010

Texas-based children’s activewear company has launched a new line which it hopes will encourage kids to stay active and lead a healthy lifestyle.

The new line features bright colours, durable fabrics and new graphic designs for children aged four to 14. It is offering boys’ cargo shorts for the first time, all of which are lined and quick-drying.

Its shirts feature moisture-wicking fabrics, UVB protection and a tagless neck label for greater comfort. All of clothing is made using durable, flat-lock stitching and is specifically cut and designed to fit a child’s body. The family-owned company consults with children on design, colour and style during the development stages.

“Our focus and passion is providing children with comfortable, well-made, fun clothes to encourage confidence and health,” said co-founder Mindy Kratsas. “Our new line does just that.”