Invista to launch new Lycra product
10/06/2010
The company has said the new idea, called Lycra Beauty, will help garment manufacturers create "a new generation of shapewear".
Global marketing director for innerwear at Invista, Nicolas Banyols, said on making the announcement: “We conducted a global consumer study that confirmed that nearly all women (93%) show interest in the shaping attribute when purchasing intimate apparel so we are confident that we have created an offering that will appeal to brands and retailers whilst delivering what their customers really want. We are very excited about introducing this secret asset to shapewear which offers sculpting, smoothing, comfort, style and quality to fabrics, all invaluable components that bring confidence and happiness to the wearer.”
Share this story:
