FIFA signs deal for football breakthrough in India
11/06/2010
On the day of the opening of the 2010 FIFA World Cup in South Africa, Amigo announced it had won the rights to manufacture, distribute and sell official FIFA merchandise across India. This will include setting up official FIFA retail stores in several major cities across India, starting with outlets in the Palladium and Oberoi shopping malls in Mumbai.
The company currently runs 49 sports stores across the country, but has said it intends to increase this to 100 before the end of 2010.
On concluding the deal, Amigo chairmna, Sanjiv Mehta, said: “We are excited at being the partner of choice to bring FIFA retail and lifestyle merchandise to India. FIFA is an iconic brand and has reached millions across the globe. In India football is fast becoming a huge draw and there is a huge following for the sport. We have seen a huge fan following for the game and there is a decent club loyalty. We feel that this is the right time to launch the FIFA brand in the Indian market with the 2010 FIFA World Cup starting. We at Amigo Sports will bring world-class expertise in the roll-out of the FIFA Merchandise in India and look to reach out to football-crazy Indians through various touch points and innovative formats.”
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