Sugoi and Sport Chek support cancer cycling event
15/06/2010
The Ride to Conquer Cancer consists of four two-day rides that cover more than 200 kilometres in four Canadian provinces, British Columbia, Alberta, Ontario, and Quebec; the aim is to raise money for cancer research. In its third year, the Ride to Conquer Cancer expects to attract more than the 12,000 riders and $34 million raised in 2009.
Company president, Chris Fuentes, commented: “Sugoi is a proud Canadian company, and to be involved in grassroots events is a vital part of who we are. We are honoured and excited to partner with the Ride to Conquer Cancer, to help raise money for cancer research in our own backyard, and to provide the riders who participate in the event with the best quality of apparel, as well as offering clinics to prepare for the event.”
The clothing brand will partner with retail group Sport Chek to promote the event. Thirty-two Sport Chek locations will hold eight clinics in each Ride to Conquer Cancer region. Additionally, for any Ride to Conquer Cancer team that orders Sugoi Custom apparel, the company will donate $50 per team to the cause.
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