New sustainable sportswear collection
23/06/2010
It says the new collection is “inspired by and created in nature”, using “low-impact colours” and sustainable fabrics such as organic cotton and hemp. The company says the clothes—mostly T-shirts and tank-tops—are aimed at active, eco-conscious families.
“Our desire for outdoor exploration and adventure reawakens in spring, and our new line brings a multitude of possibilities for easy comfort in nature’s playground,” said co-founder and vice president of sales and product development, Joy Maples. “Women, men and children alike will appreciate the collection’s soft hand and fresh new colours and designs, all made with a minimal eco footprint.”
Founded in 1996, Alabama-based Earth Creations now supplies its clothing to more than 600 retailers across the US. The company will preview its new collection at the Outdoor Retailer Summer Market event in Salt Lake City, August 3–6.
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