Golf apparel brand acquires rival
28/06/2010
The company said it expected to continue marketing the Bette & Court and Swing brands independently from its Sport-Haley and Ben Hogan brands. Reports said Sport-Haley had paid $410,000 for the assets of Fantasi and did not assume any of Fantasi’s liabilities.
On announcing the deal the company’s chairman, Samuel Kidston, commented: “The combination strategically positions the company for significant future growth. Importantly, we believe this acquisition will prove to be a catalyst for greater visibility and profitability for investors, and it fits within the steps we are undertaking to restructure the company.”
The company’s president and creative director, Catherine Blair, commented: “Bette & Court and Swing are brands with a loyal following in women’s golf apparel. We are very excited by the opportunity to be able to combine the strengths we have developed within golf apparel markets over the last several years with such well recognised women’s apparel brands. We believe that the synergies of jointly managing diverse women’s brands while separately marketing them will grow sales and help return the company to sustained profitability.”
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