Sailing tour chooses Swedish brand for official - sportstextiles: Lea SportsTextiles

News

Sailing tour chooses Swedish brand for official apparel

29/06/2010
Swedish sailing apparel manufacturer Sail Racing has been appointed by the ISAF, the governing body of the sport, as official clothing partner to the World Match Racing Tour (WMRT). Sail Racing has signed a three-year agreement with the WMRT and will provide branded team clothing from the Stena MatchCup event in Sweden in July onwards.

Newly appointed WMRT chief executive, Jim O’Toole, commented on the deal, which will also see the new official apparel range made available to the general public through the Sail Racing online store. He said: “This is a key new relationship for the tour. Sail Racing’s brand concept fits perfectly with the plans we have for the ongoing development of the tour brand. We share core values such as creativity and innovation and look forward to building our clothing business to mutual benefit.”

The apparel brand’s managing director, Henric Wikestam, said he was pleased to have formed a partnership with “the world’s leading professional racing series” and noted the significance of this latest development for the company, saying: “Partnering with such a successful sports brand is a very positive step for Sail Racing, we have watched the Tour’s recent growth under the new leadership team with keen interest and are ready to be part of the ambitious global expansion plans. We are very excited to provide the tour team with a clothing range that we are convinced will appeal to all members of the WMRT community including officials, teams, media and fans.”

Sail Racing sells outerwear, midlayer, shorts, pants, polos, T-shirts, sweaters, knitwear, shirts and beachwear, using fabrics such as Paclite Shell and WindStopper from Gore-Tex, 3XDRY from Schoeller Technologies and Polartec Power Stretch.

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.