Nike and Livestrong range extends its reach
Nike and Lance Armstrong have launched the Livestrong apparel, footwear and accessories collection in several new countries. Previously available in the US, the range is now available in Canada, France and the UK. All profits from the collection—which focuses on training, running and cycling—go to the Lance Armstrong Foundation, which supports cancer survivor programmes.
"I'm very proud to see Livestrong further our mission internationally, build momentum and give people the resources and support they need to fight cancer effectively," said Mr Armstrong. "We've found innovative ways to raise awareness, but the fight is far from over and so I'm encouraged to see Livestrong make an impact in Canada, France and the UK."
Since 2004, Nike has helped the Lance Armstrong Foundation raise more than $80 million.
