William Draddy has been appointed senior vice president and creative director at high-end golf apparel firm Fairway & Greene and Zero Restriction. The announcement was made by Christopher Heyn, CEO of parent company Summit Golf Brands. Mr Draddy, who will report directly to Mr Heyn, will take over from Teri Martin Schleifer, who recently resigned.

He has a wealth of experience in sportswear product design and has a real passion for golf as well as many other sports. He joins the company from Polo Ralph Lauren, where he had served as vice president of golf and tennis since April 2007. He began his professional career as a designer for Joseph Abboud Sportswear at GFT USA, and also served as senior designer, men's apparel at The Timberland Company, vice president of design, merchandising at Bobby Jones/Hickey Freeman and vice president, design for "hickey", Hickey Freeman's subsidiary label.

Mr Heyn said: "We are excited to have Billy's leadership and guidance. His experience in the golf and men's and women's sportswear business, along with his design and development vision, makes him a perfect fit for our company."