Icebreaker unveils first running and cycling collection
New Zealand-based Icebreaker is to debut its first technical cycling and running apparel collections at OutDoor Friedrichshafen in Germany (July 15-18) and Outdoor Retailer in Salt Lake City (August 3-6).
The new GT Run range is part of Icebreaker’s spring-summer 2011 collection. The company tested its running clothing by selling at the 2009 New York Marathon and reportedly sold out of its key styles on the very first day. The range includes sleeveless Tshirts, crewes, tanks, shorts, tights and a racer-back bra. Garments feature eyelet panels for breathability, reflective details for visibility, zipped stash pockets and cord management systems for music systems.
Newly appointed general manager of running, Deb Boswell, said: “Runners are looking for natural fibre alternatives to synthetics, which are made from oil, but don’t want to compromise performance. “What people love about Icebreaker is that we deliver both.”
According to the brands, its technical garments have always been popular with cyclists, but the company has now launched an apparel line for road, mountain and commuting cycling for spring-summer 2011. The new GT Bike range features shorts and two different sets of tops: one set for road cyclists, and one for mountain bikers.
The styles designed for road cyclists have a slim, sleek, race fit to minimise air drag and feature clean, modern lines and colour blocking. Special features include drop tail hems and a gripper at the back hem to keep the jersey in place, reflective rear details and branding for visibility on evening and early morning rides, a three-panel back pocket for storage and reinforced stress points.
The bike shorts and bibs contain 85% merino for comfort and support with a small amount of spandex and nylon for durability, strength and resistance to pilling.
The mountain biking garments are built for durability over long distances. Eyelet fabric gives extra breathability in heat zones, and rear zipped security pockets are easily accessible to mountain bikers wearing hydration packs.
