US football teams use Sigvaris athletic recovery socks

09/07/2010
The Indianapolis Colts and the Atlanta Falcons have decided to use Sigvaris Athletic Recovery socks, which are designed to improve athletic recovery and performance.

According to the company, the sock helps flush out lactic acids that have built up in the leg muscles during exercise, as well as relieving tired, aching legs and exercise-induced muscle pain.

The Athletic Recovery sock can be worn during the actual event, after the event, or even while travelling. It uses Optimer’s dri-release yarns so that it dries more quickly and FreshGuard to eliminate odours. The dri-release provides excellent wicking, drying times that are 4x faster than cotton and odour control.

“Our goal with this garment was to create a product that could break through the clutter by delivering tangible performance benefits for athletes and weekend warriors,” said Jason Kern, product manager for Sigvaris North America. “Using dri-release yarns to build our Athletic Recovery Sock allowed us to introduce a truly differentiated product that will help members of the Colts and Falcons stay cool and comfortable during grueling practices as well as help them to recover between games.”

“We are very excited that our partners continue to see the performance benefits dri-release delivers to their garment programmes,” said Dustin Cohn, chief marketing officer of Optimer and former marketing director at Gatorade. “The adoption of garments made with dri-release with FreshGuard by top athletes makes us extremely proud of the products we deliver. We’re confident that the players will feel the permanent moisture management and comfort benefits with their Sigvaris socks, and we wish them a great season.”

The Atlanta Falcons and Indianapolis Colts will be supplied the socks throughout the 2010–11 season.