Nike North America general manager moves to Chin - sportstextiles: Lea SportsTextiles

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Nike North America general manager moves to China

26/07/2010
The vice-president and general manager for Nike’s business in North America, Craig Cheek, is moving to the Greater China region after only 16 months in the role.

He has been handed the task of doubling Nike’s business in China by 2015. For the business year ending May 31 2010, the company reported sales of $1.7 billion in Greater China.

Mr Cheek started with the company 20 years ago and has held various senior management roles in the sales, product development and general management areas of Nike. He will report to Gary DeStefano, president of global operations.

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