Show-stopping socks from Darn Tough Vermont
28/07/2010
The Vermont-based company has teamed up with knitwear designer Poppy Gall to create what it says are “the most fun and creative designs the outdoor sock industry has seen”. In parallel, it says it will also be introducing “the most advanced seamless-sock technology to hit US shores” at the event, presenting it in its thinnest running, cycling and ski sock styles.
Fun and compelling colours and patterns characterise Poppy Gall’s designs. Her new work with Darn Tough includes “unexpected, charming, and clever details”, the outdoor brand says. They feature in the company’s women’s lifestyle, children’s, running, cycling and men’s lifestyle collections.
On the new seamless socks, Darn Tough says this is a product it has wanted to bring to market for some time, but says seamless technology that meets its standards only became available this year. “Our new machines let us knit the thinnest, densest, most durable and comfortable seamless socks possible,” it concludes.
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