Exclusive sock deal for Point6

29/07/2010
Designer and manufacturer of premium merino wool performance socks Point6, has said it will raise the bar through an exclusive partnership with First Ascent, a new line of expedition gear that sportswear retailer Eddie Bauer will launch in September 2010.

Point6 founders, Peter and Patty Duke, have over 20 years’ experience of working with merino and believe they were instrumental in establishing the presence of performance wool in the outdoor industry. With Point6 they focus on applying advanced spinning and knitting technologies to superior quality wool to create a durable result with high levels of comfort and performance.

It is a relatively new brand, but the founders say Point6 is experiencing rapid growth, and believe that the accolade of being chosen as the exclusive sock manufacturer for the First Ascent line will give it a further boost.

“With so many sock brands on the market, it is a true testimonial to the quality and innovation of our products,” Patty Duke said.

Point6 exclusively uses 100% compact spun merino yarns rather than conventional ring spun yarns to create the most durable merino socks available.