Canadian brand launches ‘ethical’ activewear collection
30/07/2010
The company describes the styles as flattering and the clothing as “active without being too athletic, for those who feel like getting
in the game without taking themselves too seriously”.
The collection is made from Repreve recycled polyester and organic natural fibres.
“Only certificated organic and recycled materials are used and it is important for Message Factory that production is kept at home, in Quebec, Canada,” said one of the company’s founders, Julie Rochefort, in the build-up to the event. “We also ensure an ethical treatment of our employees in accordance with Canadian work, safety and health standards. We are looking into working with non-governmental organisations worldwide in order to increase production.”
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