SlingFin launches at Outdoor Retailer
02/08/2010
The two founders say SlingFin will create “the most technologically advanced, highest quality outdoor gear and apparel ever made”. On announcing the launch, they explained that their approach is to design and build gear for professional guides and serious users. “Our products may be expensive but are worth the price,” they said. “A strategy of using innovative designs and the best materials available may price SlingFin products at the high end of the market. Simply put, this is an afterthought for us. We do not manufacture to price points. Rather, we make gear for serious users facing serious conditions. Our methodology is purely design and quality driven with no undue influence from marketing managers, bean counters or suits.”
For the brand’s debut at Outdoor Retailer, it focused on two new tent technologies, WebTruss and ExoPak.
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