Germany-based outdoor company Jack Wolfskin is opening a new London store as part of its European expansion plan for the year.

The new store will open in Westfield London, a large shopping centre in Shepherd Bush, on August 12 and will be the company’s second brand store in the UK. It will feature a wide range of apparel, footwear and equipment for the outdoor sector.

”The centrally located Westfield Centre London is one of the British capital’s best shopping addresses and is a real crowd puller,” said Manfred Hell, CEO and co-owner. “We are delighted to be represented in such a high-quality brand environment.”