Project OR winner announced
09/08/2010
Outdoor Retailer (OR) has named Shannon Smith from the University of Minnesota as the winner of its fifth Project OR competition held at OR Summer Market 2010.
Ms Smith designed her AthPlete jacket for Becky, a fictional Boston graphic designer described in the design brief as a woman who needs fashionable clothes for work that can also be worn for cycling.
Ms Smith designed her AthPlete jacket for Becky, a fictional Boston graphic designer described in the design brief as a woman who needs fashionable clothes for work that can also be worn for cycling.
The jacket’s black DuPont Sorona base is derived from corn and is both water and wrinkle resistant, while the King Tech reflective fabric used to make the pleats and accent the zipper can be easily wiped clean after a ride. The jacket also incorporates Schoeller and Cordura fabrics, YKK zippers and ITW Nexus pull tabs.
As the winner, Ms Smith receives an all-expenses-paid return trip to Outdoor Retailer Winter Market 2011. She was one of six students selected to participate in the concept-to-prototype design competition.
As the winner, Ms Smith receives an all-expenses-paid return trip to Outdoor Retailer Winter Market 2011. She was one of six students selected to participate in the concept-to-prototype design competition.
Kenji Haroutunian, Outdoor Retailer show director, said: "Project OR not only showcases top components manufacturers and brings youthful, creative ideas to the OR design marketplace, it draws students' attention to design opportunities in the outdoor recreation industry and helps them build solid professional relationships."
Hyperbola, manufacturer of Bola-Tex soft shell, and Malakye.com, an online networking and career-building resource for the action sports industry, sponsored Project OR.
The next Project OR competition will take place at the Outdoor Retailer Winter Market, which will run January 20-23, 2011, in Salt Lake City.
Hyperbola, manufacturer of Bola-Tex soft shell, and Malakye.com, an online networking and career-building resource for the action sports industry, sponsored Project OR.
The next Project OR competition will take place at the Outdoor Retailer Winter Market, which will run January 20-23, 2011, in Salt Lake City.
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