Anta Sports will keep expanding
17/08/2010
By the end of 2010, the group has said it will expand its retail network to 7,400 ANTA stores, 600 Sports Lifestyle series stores and 350 Kid Series stores across China. It said it would provide more effective retail management and store efficiency to enhance the profitability and competitiveness of its distributors and franchisees.
Chief executive, Ding Shizhong, said: “Looking ahead, the long term development of China's sportswear industry is likely to benefit from the Chinese government's economic stimulus package and its sports industry invigoration plan. Strong demand continues to drive the growth of the mass sportswear market, and we will further enhance our brand and product differentiation by leveraging our sponsorship resources, initiating marketing campaigns and offering better quality and value-added products. With our strong fundamentals, clear expansion strategy and effective execution capability, the group's competitive advantages and leading position in the mass market will be further strengthened and ultimately gain a bigger market share and continue to create higher value and return for our shareholders.”
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