College star to help Li Ning make it big in the NBA
24/08/2010
Brian Cupps, who is working for Li Ning as an ‘initiative director’ for basketball, said on making the announcment: “This is truly a game-changing moment for the Li Ning brand. Adding a supreme young talent like Evan Turner sends a message to the global basketball community that Li Ning basketball is committed to being a player on the global stage."
The player himself said: “It’s great to have the support of a company that’s as eager as I am to perform at the highest level possible. I am excited to be part of a growing brand and to blaze a new path for future young ballplayers everywhere to follow.”
He will showcase his own Li Ning signature footwear and apparel product line, which the company will make available globally in the second year of the agreement. He will also play a major role in Li Ning's global marketing plans beginning immediately.
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