Adidas renews its MLS partnership
31/08/2010
Core to the new agreement is a dedicated focus on youth development and programming to help shape the future of the sport in the US and Canada.
“The United States is a breeding ground for athletic talent and we need to ensure our homegrown athletes have viable opportunities to play soccer at the highest level,” said Patrik Nilsson, president of adidas America. “We need to accelerate the model for soccer development in North America to attract and keep elite talent engaged and excited about professional opportunities in the sport. We share a long-term vision with MLS to develop the game and are excited to foster the next generation of American soccer stars.”
Adidas has been a partner of MLS since the league's inception in 1996 and has been its official athletic sponsor and product supplier since 2004, outfitting all league teams and supplying the league's official match ball.
MLS commissioner, Don Garber, commented: “One of the major reasons Major League Soccer has become one of the top soccer leagues in the world is due to the support and commitment of adidas. They have a clear vision for the sport in North America, and they see MLS as a cornerstone of that vision. Our extension with adidas is a major statement by an internationally respected brand that MLS is increasing in value and that our commitments to stadium construction, strategic expansion, player development and improvement in the overall quality of play are playing dividends.”
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