Lacoste names new creative director
Felipe Oliveira Baptista has been appointed creative director at France-based sportswear brand Lacoste. The first collection produced under his direction will be for spring-summer 2012.
The Portuguese designer is a Kingston University graduate and has been presenting his ready-to-wear collections at Paris Fashion Week since 2009. He has won the Hyeres Festival prize once and the ANDAM prize twice for his innovative designs.
"Baptista’s outgoing personality, his great sense of colour and his undoubted talent to project Lacoste brand codes in the future will be key to the ongoing renewal of the Lacoste core sportswear and asserting the identity of new product lines such as Lacoste L!VE," the company said. "Heading an enhanced studio, the new creative director will serve the brand using his creative vision and contemporary interpretation of the female look, thus reinforcing the position of the collections."
