Li-Ning joins up with Skins
Chinese sportswear brand Li-Ning has signed a deal with Australian sportswear compression sportswear company Skins.
The two companies have launched a Li-Ning Skins gradient compression sportswear line containing bio-acceleration technology for professional athletes and for sports enthusiasts. It has been tested by China's national diving, gymnastics, badminton, shooting and table tennis teams.
He Chong, who won gold at the 2008 Beijing Olympics in the three-metre synchronised springboard, said he was pleased with the new sportswear. "I felt uncomfortable at first when I put on the clothes because it's too tight, but now after one or two hours, I feel comfortable and I don't want to take it off," he claims.
In other news, Coolpoint Energy has said it will buy a 30.9% stake in Li Ning. Coolpoint, which is to rename itself Viva China Holdings, will endorse, sponsor and manage events for Li Ning.
