Reebok launches NFL maternity line

13/09/2010

Official NFL outfitter Reebok has partnered with A Pea in the Pod to offer moms-to-be comfortable maternity t-shirts. The Reebok NFL maternity collection recognises the growing demand for NFL-related apparel from female football fans.

“We are very excited to partner with Reebok, to launch a maternity collection that allows expectant moms to show off their baby bump and their team spirit,” says Ed Krell, chief executive officer and president of Destination Maternity Corporation, the parent company of A Pea in the Pod.

The new range will be officially launched by television presenter Elisabeth Hasselbeck on September 22 in New York. Ms Hasselbeck has three children and is married to former NFL player Tim Hasselbeck.

“I am very excited to be a part of the Reebok NFL maternity collection,” she says. “Expectant moms can now watch their favourite NFL team with the family in comfort and style in the new Reebok maternity tee.”