New format for IFAI Expo
The organisers of IFAI Expo Americas are changing the format for the next series, which runs October 27-29 in Orlando, Florida.
It will include two distinctive tracks: the Business track and the Fabrication track. The Business track will include sessions that provide a range of helpful ideas including marketing tips, economic forecasts, best practices, new product development and how to increase awareness of a brand using social media.
The Fabrication track will look at practical learning opportunities ranging from fabric welding and sewing workshops to bending, designing, cutting and patterning.
The keynote speaker at the event will be John Connaughton from the University of North Carolina. His presentation is entitled ‘The recovery from the great recession of 2008-2009’ and will take place on Wednesday, October 27 at 8am.
