Fila to invest in India
According to the Press Trust of India (PTI), Italian sportswear brand Fila is to open a number of new stores in India by 2014 and will sell apparel in the country for the first time. The company currently has 100 store-in-stores but only sells footwear through these outlets at the moment.
"We plan to open 60-70 exclusive outlets over the next two to three years at an investment of Rs1.25 billion [$27.4 million]. Each store would be about 1,000-2,000 square-feet depending upon the location. Currently, our focus is on the metros only," Fila India CEO, Rajiv Bajaj, told the PTI.
"India is a very strategic market when it comes to lifestyle and sportswear,” he continued. “We have got a great response from our footwear range so far. This leads us to believe that India as a country is getting younger and active. The need of the hour is a range of apparels that inspires activity.”
