Pou Sheng buys 50% stake in sporting goods firm

22/09/2010

Branded sportswear distributor and retailer Pou Sheng International is to acquire a 50% stake in Zhejiang Yichuan Sports Supplies Chain. The acquisition is valued at around $25.4 million.

Zhejiang Yichuan Sports Supplies Chain operates a sporting goods retail business in China, with most of its stores in Zhejiang province, south-east China. According to Pou Sheng, the company’s post-tax profits total approximately $9 million per year.
Pou Sheng is a subsidiary of footwear manufacturer Yue Yuen Industrial. It started off distributing Converse products in China and now has a much broader sportswear offering.