Timberland steps into Indian market with Reliance
Outdoor footwear, apparel and equipment brand Timberland is partnering with Reliance Brands in order to reach the Indian market. The first Timberland store in India recently opened in New Delhi and covers 1,350 square-feet. The company says it plans to open more stores in the country in the near future.
To mark its official entry into the country, the brand has launched a new ‘Unsung Heroes’ project, which will recognise the contribution of people who work behind the scenes to protect the environment. Documentary film maker Mike Pandey is involved in the project alongside Indian actor and model John Abraham.
"The Unsung Heroes project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us Unsung Heroes is not an event, it is a movement. And with John and Mike agreeing to partner with Timberland's first CSR initiate in the country, we couldn't have asked for more.” said Darshan Mehta, president and CEO, Reliance Brands.
Mr Abraham said: "Being an actor and a nature lover, I felt a total connection the Unsung Heroes project. There are people who deserve appreciation and adulation for their efforts, who are never seen on camera. To me these are the true heroes. I feel honoured that Mike and I have been given this opportunity to work with Timberland in finding the Unsung Heroes across India."
