Jockey puts Sport Performance range to test

27/09/2010
US-based underwear brand Jockey International put its new men's Jockey Sport Performance collection to the test by attempting to break the world record for the largest dodgeball game at Chicago's Windy City Fieldhouse. The event was set up to raise money for the Prostate Cancer Foundation.

More than 100 players threw 50 dodgeballs in friendly competition to reflect the inspiration behind Jockey's new men's collection: freedom of active pursuit. The new undergarments are designed to offer freedom of movement, ultimate comfort and support.

"We are pleased that so many people came out to have some fun, try out our new Jockey Sport Performance collection and most importantly, raise money for a great cause," Jockey spokesperson Mo Moorman added. "What better way to demonstrate the unique features and benefits of our 'unordinary underwear' than with the rather unordinary game of dodgeball?"