Better half-year figures at JJB Sports

28/09/2010

UK-based sportswear retailer JJB Sports has made progress on its three-year turnaround plan, but continues to post significant losses.
The company posted losses of £24 million during the six months to July, down from £42.9 million during the same period last year. Sales rose from £178.6 million to £184 million.
However, JJB has warned that it has had to introduce more promotions since the summer.

“Since the half year-end, sales have been more volatile,” chief executive, Keith Jones, said. “We have consequently taken further steps to drive autumn and peak season sales through increased promotional activity.”