Senior appointment at Mountain Hardwear
California-based mountaineering, outdoor equipment and clothing company Mountain Hardwear has named Joe Flannery as vice president of global marketing with responsibility for the Mountain Hardwear and Montrail brands.
Over his 20-year career, Mr Flannery has served in a number of leadership roles within several athletic and outdoor brands. His previous roles include vice president of global marketing at The North Face, global vice president and general manager of the Originals Division at adidas, and senior international product merchandising manager at Nike-Bauer Hockey.
"I'm thrilled to have on board a proven leader and seasoned strategist like Joe to develop global marketing programmes that will drive consumer demand for Mountain Hardwear and Montrail," said Topher Gaylord, president of Mountain Hardwear. "Joe's unique breadth of experience working with world class brands at a global level, as well as with small, developing brands housed within a larger corporate brand portfolio, gives me confidence that he's the right leader to take our marketing efforts to the next level."
