Wanderlei inspires new T-shirt collection - sportstextiles: Lea SportsTextiles

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Wanderlei inspires new T-shirt collection

01/10/2010
Xyience, a company best known as the maker of energy drink Xenergy, has launched the first phase of a new line of co-branded apparel with mixed martial arts (MMA) stars Wanderlei Silva, Matt Serra and Dan Hardy. The collection includes four 100% cotton T-shirts inspired by the unique personality of each MMA fighter.

On announcing the collection, John Villari, Xyience’s creative and interactive director, said: “Each design was inspired by the athlete and his story, so we feel it will resonate with the fans."

Two of the four T-shirt designs are aimed particularly at fans of Brazilian MMA athlete, Wanderlei Silva. One of the designs includes symbols of his Brazilian heritage, including the colour green and the slogan Ordem e Progress, meaning “order and progress” from the national flag.

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