Sourcing strategy pays off for Peruvian villagers
06/10/2010
The guild has a mission to provide a source of employment to the people of thirty-five indigenous mountain villages. Local people now supply Chaos with handcrafted sustainable hats made from alpaca wool and other fibres for its Moon Shadow collection. "The partnership provides much needed financial relief and empowers Peruvian families," the brand said after a recent meeting in Montreal with representatives of the Head Knitter’s Guild.
Product development manager, Cynthia Lee Surette, said: "We have always believed that it was unnecessary to compromise elegance and style while promoting social consciousness. Our relationship with the knitters of Alti-Planos is one in which we take great pride. This type of feedback is affirming, in that it lets us know that we are on the right track, helping individuals and communities in concrete ways. It’s very exciting.”
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