Billabong signs up for shirt programme - sportstextiles: Lea SportsTextiles

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Billabong signs up for shirt programme

08/10/2010
Australia-based surf brand Billabong has signed up to source its popular Chalked Up Surf T product from a new programme established between textile research, development and marketing firm Optimer Brands and apparel manufacturer New Apparel Science.

Optimer has said the new arrangement will give Billabong “turnkey access to the product, with greater flexibility and lower supply chain complexity”.

The shirt, which offers high levels of moisture wicking and quick-drying properties and also contains Optimer’s FreshGuard odour control technology, has become popular among surfers because it provides a protective layer against abrasion and requires minimum upkeep.

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