Amer recruits Musto CEO and pushes for apparel g - sportstextiles: Lea SportsTextiles

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Amer recruits Musto CEO and pushes for apparel growth

11/10/2010
Finnish group Amer Sports has recruited the chief executive of specialist sailing apparel brand Musto to become its new president of apparel.

Andy Towne, whose career before heading up Musto involved periods of working for prominent sports brands such as Reebok and Helly Hansen, took up his new role at Amer Sports on October 11. He will also serve as a member of the Amer Sports executive board.

Jean-Marc Pambet, who has been serving as president of apparel and footwear at Amer Sports, will continue as president of footwear as well as president of the Salomon brand. The group said it felt appointing Mr Towne would help it accelerate growth plans in apparel, while the dedication of Mr Pambet to footwear would allow increased focus and faster expansion on that side of the business too.

Faster growth in apparel and footwear were part of a series of new strategic priorities that Amer Sports announced in September. Other priorities include excellence in “consumer-centric product creation” and brand marketing.


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