Outlast goes downstream with product development - sportstextiles: Lea SportsTextiles

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Outlast goes downstream with product development

13/10/2010
Outlast Technologies, provider of heat management and moisture reduction technology for performance wear, has announced that its client Colorado-based industrial services group OEL Worldwide Industries has signed up to make available to its workforce an all-purpose line of baselayer products featuring Outlast. The collection is called Structurewear.

The baselayer garments, designed by OEL and produced by Outlast, are designed to be worn under any work uniform, sports clothing, outdoor wear or business attire.

“Our partnership with OEL is part of a new business strategy to better optimise Outlast’s supply chain by going downstream with product development,” says Mike Henshaw, Outlast director of operations.

Explaining OEL's interest in improving the performance of the clothing its workforce wears, sales and marketing director, Kevin McAlpin, said: “We have learned that for most people, having to wear a uniform or gear all day leaves them
feeling too hot to function effectively for an extended period of time. In partnering with Outlast, we found a solution through the technology’s heat and moisture management benefits. The baselayers offer all-day comfort for better performance.”


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