Surfwear brand honoured by animal welfare body
18/10/2010
The Cornwall-based clothing company won for its involvement with the British Bowmont, one of the rarest breeds of sheep in the world.
Finisterre decided to use wool from the Bowmont sheep in its clothing, but to do so discovered it had to keep its own herd.
Reacting to the RSPCA decision, the company said: "These Bowmonts were nothing more than a pipe dream three years ago, the idea of cutting our dependence on foreign merino, transportation issues and opening up our transparency across our supply chain was a super high hurdle. But we’ve all mucked in, all in the workshop have kept the heads down, helping out with shearing and lambing, designers tinkering with supply chains and wool blends."
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