Anta Sports takes limelight at pre-games ceremony

22/10/2010
Chinese sports brand Anta Sports felt it had given itself an important boost after co-hosting with the Chinese Olympic Committee a send-off ceremony in Beijing for the Chinese team that will take part in the 2010 Asian Games in Guangzhou from November 12–27.

During the ceremony, Anta unveiled the official clothing that China’s athletes will wear during the games. The design is based on the Olympic flame, the company said. In addition to the national flag symbol, Anta Sports has also incorporated some Guangzhou elements in the design, such as the city’s floral emblem.

Footwear that Anta is supplying to the athletes uses advanced material on the sole to offer maximum shock absorption ability and comfort, the company said.