Hong Kong-based consumer goods exporter Li & Fung is to become a sourcing agent for sportswear firm Li Ning’s brands in both the domestic and international markets. The agreement will cover sourcing of a range of soft goods for Li Ning’s running, basketball and lifestyle lines.
Mr. Bruce Rockowitz, president of Li & Fung, said: “We are very pleased to source for many of Li Ning’s highly popular sports brands in China. Clearly, China has already become a huge consumer market that continues to expand and offer tremendous opportunities. This represents not only another world-class addition to Li & Fung's existing customer base, but also a significant step forward in our growth strategy for the LF Asia platform."

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