Under Armour signs up Super Bowl champion - sportstextiles: Lea SportsTextiles

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Under Armour signs up Super Bowl champion

10/11/2010
Baltimore-based Under Armour, which produces performance apparel, footwear and accessories, has signed a multi-year partnership with three-time Super Bowl champion and NFL Most Valuable Player, Tom Brady. The owner of multiple NFL records and one of the best performing quarterbacks of all time, the company claims Mr Brady is the highest-profile team sport athlete to join the Under Armour roster.
Mr Brady will appear in various in-store and advertising promotional campaigns. He will wear Under Armour apparel and footwear for training and will also debut a new customised Under Armour Fierce cleat in the near future.
"Tom Brady represents a lot of what Under Armour is all about," said Kevin Plank, founder and CEO. "He's humble and hungry and continues to be focused on winning and getting better every single day. We're proud to have him in our brand as he continues to rewrite the NFL record books."

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