New drirelease campaign to educate consumers
Optimer Brands, the company that markets DriFire Comfortable FR Wear and drirelease with FreshGuard, has launched a new training video to help educate its customers and consumers on what makes drirelease different from other performance apparel on the market.
The video features several Optimer employees who explain the history of drirelease and discuss the product’s core features and benefits. These benefits include moisture wicking and fast drying, FreshGuard odour control, a soft natural feel and fabrics that are tested and certified by Optimer Labs.
“Today’s sportswear landscape is overloaded with brands making similar claims, making it extremely difficult to differentiate one brand from another,” said Dustin Cohn, chief marketing officer for Optimer Brands. “Our drirelease training video defines the core consumer needs in the active apparel space and explains how drirelease addresses these needs in a unique, effective way, by providing benefits that are permanent and inherent to our fabrics.”
The video can be viewed on the drirelease website (www.drirelease.com) in the News and Events and Technology sections.
