Tefron to buy Nouvelle’s seamless division

22/11/2010

Israel-based seamless intimate apparel and active wear Tefron is to acquire the seamless activities of Nouvelle Seamless.

Nouvelle is a Canadian manufacturer of mass market seamless apparel, which is sold through major US retailers including Walmart, Sears, TJ Maxx and Avenue.
Commenting on this deal and on recent agreements to raise new capital, Tefron CEO, Amit Meridor, said: "These agreements have far-reaching implications for Tefron, which took upon itself a challenge to regain its leading position in seamless apparel and performance apparel.

“The acquisition of the Nouvelle activity, with its strong product offering to the mass market and its customer portfolio, complements Tefron's activity in the market and will strengthen Tefron's sales and marketing network in the US market."