New executives at Gramicci
Gramicci, developer of Natural Performance Technology (NPT) outdoor clothing, has hired James Sowins as director of design. The brand’s men’s and women’s design teams, along with the technical design team, will report directly to Mr Sowins.
Mr Sowins is an award-winning designer, having worked with Kitson Apparel as chief merchandising officer, apparel, and most recently vice president and creative director of The LBH Group. He is an accomplished surfer, beach volleyball player, road and mountain bike racer. Early in his career, Mr Sowins was instrumental in developing Mossimo into a lifestyle brand as VP design director. Later he became director of apparel, worldwide, for Puma.
“Our goal will be to reaffirm that authenticity with innovative product and marketing that leads the industry,” Mr Sowins said.
Paul Cronin has been appointed US vice president sales director, managing all US and international sales groups. Mr Cronin brings 23 years of experience in sales and apparel merchandising to the company. He previously served as vice
president, Marithe’ & François Girbaud, vice president sales, Ecko Unlimited/Marc Ecko Enterprises, corporate merchandise manager menswear at Macy’s Merchandising Group, and vice president sales, Perry Ellis.
At Gramicci, Mr Cronin will oversee all domestic and international accounts. “My goals for Gramicci include being a leading contributing factor to the very talented team already in place and grow the Gramicci brand to the dominance in the marketplace it deserves,” he said.
